Let us introduce you to BareFaced Birth - Hypnobirthing & Antenatal classes in Nottingham. The fabulous Kerry from BareFaced Birth holds her in person sessions in our Nottinghamshire independent children's store and to help you get to know her we are delighted to be able to share some of her...

Let us introduce you to BareFaced Birth - Hypnobirthing & Antenatal classes in Nottingham. The fabulous Kerry from BareFaced Birth holds her in person sessions in our Nottinghamshire independent children's store and to help you get to know her we are delighted to be able to share some of her ...

The most magical time of the year is just around the corner and we have been excitedly planning our Christmas collection in our Nottingham children's clothes, gift and toy shop, Alf & Co. If like us, you are planning to buy good quality, sustainable and unique gifts for your children this yea...

FreeRider Baby Wraps were always going to be a must have product for us at Alf & Co. We love the ethos that this brand has for bringing closeness and connection between parent and baby. We also adore the stylish nature of these wraps. There is a baby wrap design to suit every persons style, a...

Olli Ella - one of our most popular brands for childhood play is the fabulous Olli Ella. From their iconic Dinkum Dolls with changeable outfits to their beautiful baskets constructed into prams, trollies and whole host of magical creations.

Liewood - A beautiful children's brand with style and durability. Take a look at some of our favourites from this collection.