As autumn settles in, it’s the perfect season for fun family activities, cosy clothing, and exciting toys to keep your little ones entertained. Whether you’re looking for creative DIY Halloween crafts for kids, adorable outfits, or boredom busting toys, we have the ideas you need to make the most...

Beat the morning chaos with our Top Ten hacks for a stress free school/pre-school morning run! We understand the challenges of those early hours with a young family all too well. That's why we've compiled a list of the best morning hacks that are guaranteed to transform your mornings from stress...

Summer holidays are the perfect time to create wonderful memories with your little ones. However, keeping children aged 0-5 entertained can be a challenge. That's why at alfandco we've compiled a list of the best summer holiday activities and boredom busters, guaranteed to keep your kids engaged ...

Can you see baby’s hair on ultrasound scan? Many parents wonder if they will be able to see the baby’s hair during their ultrasound. We ask Nottingham’s Original Window to the Womb and find out… Baby’s Hair during Ultrasounds – and hair colour Unfortunately 3D/4D ultrasound technology...

Halloween is just around the corner, and it's the perfect time to get creative with your little pumpkins! At Alf & Co, your go-to children's lifestyle store in Nottingham, we have lots of Spooktacular ideals to entertain your babies, toddlers and children this half term. Plus check out our t...

Embrace Autumn Adventures with Alf & Co: The Ultimate Family Outdoors Guide. As the leaves start to change colour and Autumn fills the air, it's the perfect time to pack up your little ones and head outdoors for some family fun. At Alf & Co, your family lifestyle store in Nottingham, we ...

Parenthood is the most rewarding job in the world. But it can also be one of the most challenging. Amongst the nappy changes, midnight feeds, and endless laundry it's easy for us mum’s to forget about self-care. At Alf & Co, the family lifestyle store nestled in Mapperley Nottingham, we unde...

The morning hustle can often turn into a chaos for any parent or caregiver, especially when getting young ones ready for school or preschool. Trust me I know! But fear not, because we've got some top hacks for a stress avoiding, plain sailing school/pre-school morning run! As Nottingham's trus...

We love a Great British Summer in the sunshine don’t we, but let’s be honest babies and children aren’t always the best in the heat! Here are our top 5 recommendations at Alf & Co. to keep babies and preschoolers cool in hot weather, whether here in the UK or on your Summer Holidays. Dress...

Spring is a great time to get out and about with your little ones! There are so many fun activities and events to explore in and around Nottingham. At Alf & Co - Nottingham’s childrens lifestyle store, we know that buying new clothes, toys, and gifts is an exciting part of the season too. S...

With our new arrival of Avery Row blankets in our Nottinghamshire baby store we thought it was high time that we shared with you our wonderful collection of newborn products. One of the most popular gift requests we have in our Nottinghamshire children's gift store is for newborn gift ideas. So b...

Turtledove London are a wonderful children's clothing brand that we are delighted to stock at Alf & Co. When Alf & Co owner, Kirby, began sourcing children's brands to stock in her Nottingham based children's clothing store, she just knew that Turtledove were a must have. Turtledove's clo...