We love a Great British Summer in the sunshine don’t we, but let’s be honest babies and children aren’t always the best in the heat! Here are our top 5 recommendations at Alf & Co. to keep babies and preschoolers cool in hot weather, whether here in the UK or on your Summer Holidays. Dress...

Olli Ella - one of our most popular brands for childhood play is the fabulous Olli Ella. From their iconic Dinkum Dolls with changeable outfits to their beautiful baskets constructed into prams, trollies and whole host of magical creations.