We love a Great British Summer in the sunshine don’t we, but let’s be honest babies and children aren’t always the best in the heat! Here are our top 5 recommendations at Alf & Co. to keep babies and preschoolers cool in hot weather, whether here in the UK or on your Summer Holidays. Dress...

The most magical time of the year is just around the corner and we have been excitedly planning our Christmas collection in our Nottingham children's clothes, gift and toy shop, Alf & Co. If like us, you are planning to buy good quality, sustainable and unique gifts for your children this yea...

Olli Ella - one of our most popular brands for childhood play is the fabulous Olli Ella. From their iconic Dinkum Dolls with changeable outfits to their beautiful baskets constructed into prams, trollies and whole host of magical creations.